{"title":"Featured","description":"\u003cp\u003eDiscover Merida's \u003cstrong\u003efeatured makeup products\u003c\/strong\u003e, our editors' picks of the formulas customers reach for every day. This edit brings together the \u003ca href=\"\/products\/merida-bold-eyeliner-highly-pigmented-quick-dry-smudge-proof\"\u003equick-dry bold liquid eyeliner\u003c\/a\u003e, \u003ca href=\"\/products\/merida-hd-skin-cover-foundation-matte-full-coverage-indian-skin\"\u003eHD full coverage foundation\u003c\/a\u003e, \u003ca href=\"\/products\/merida-volumizing-mascara-water-proof-quick-dry-smudge-proof\"\u003ewaterproof volumizing mascara\u003c\/a\u003e and the \u003ca href=\"\/products\/merida-all-day-makeup-fixer-suitable-for-all-skin-types-non-sticky-finish-long-lasting-makeup\"\u003eall day makeup fixer\u003c\/a\u003e, a complete long wear routine in one place.\u003c\/p\u003e\u003cp\u003eEvery product is developed for Indian skin tones and Indian weather: smudge-proof, long lasting formulas that hold up through heat, humidity and long days. Build a full look from base to lashes, or pick your favourite hero product. Free shipping on orders of ₹499 and above, delivery across India in 5–7 days, and COD available.\u003c\/p\u003e\u003ch3\u003eA complete long-wear routine, curated\u003c\/h3\u003e\u003cp\u003eThis edit is built for anyone who wants one place to shop a full face: base, eyes and a setting step that locks everything in. Each product is chosen for how well it performs together — a foundation that a compact can mattify, an eyeliner and mascara pairing that survives a full day, and a setting spray that keeps the whole look from fading.\u003c\/p\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhat order should I apply these products in?\u003c\/strong\u003e\u003cbr\u003eStart with foundation, set with compact powder, build eyes with eyeliner and mascara, then finish with the all-day makeup fixer to lock everything in place.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAre these products suitable for daily wear?\u003c\/strong\u003e\u003cbr\u003eYes, all featured products are lightweight, non-sticky and comfortable enough for everyday use, not just special occasions.\u003c\/p\u003e","products":[{"product_id":"merida-hd-skin-cover-foundation-matte-full-coverage-indian-skin","title":"Merida HD Full Coverage Foundation – Matte Finish Liquid Foundation for Indian Skin Tones","description":"\u003cp\u003eFull coverage matte foundation formulated specifically for Indian skin tones and weather conditions, delivering an HD, camera-ready finish that photographs beautifully. The liquid formula blurs pores, redness, and imperfections without looking cakey, heavy, or mask-like, letting the skin's natural texture show through in a refined way. Buildable coverage means it works equally well for a light, everyday base or a fully glammed, event-ready look. The long-wearing, all-day formula resists oil breakthrough, humidity, and sweat, so it stays fresh from morning to night without needing constant touch-ups. Available across a wide shade range from Ivory to deeper tones, it is designed to match a variety of Indian skin tones accurately. Lightweight and breathable, it works well for daily wear as well as special occasions.\u003c\/p\u003e\u003ch3\u003eWhy this full coverage foundation suits Indian skin\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHD full coverage foundation\u003c\/strong\u003e with a matte, camera-ready finish\u003c\/li\u003e\n\u003cli\u003eBlurs pores and redness without looking cakey\u003c\/li\u003e\n\u003cli\u003eBuildable – light everyday base to full glam\u003c\/li\u003e\n\u003cli\u003eLong-wearing, resists oil, humidity and sweat\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to apply foundation\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eMoisturise and apply sunscreen first.\u003c\/li\u003e\n\u003cli\u003eDot foundation on the centre of the face.\u003c\/li\u003e\n\u003cli\u003eBlend outward with a damp sponge or brush.\u003c\/li\u003e\n\u003cli\u003eSet the T-zone with oil control compact powder.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eShade guide for Indian skin\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e01 Ivory\u003c\/strong\u003e – fair to light skin. \u003cstrong\u003e02 Natural\u003c\/strong\u003e – light-medium to wheatish skin. \u003cstrong\u003e03 Beige\u003c\/strong\u003e – medium to wheatish-dusky skin. Match the shade on your jawline, not your cheek.\u003c\/p\u003e\u003ch3\u003eFAQs\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs this matte foundation good for oily skin?\u003c\/strong\u003e\u003cbr\u003eYes. It resists oil breakthrough and humidity for all-day wear.\u003c\/p\u003e","brand":"Merida","offers":[{"title":"01 IVORY","offer_id":53931230364020,"sku":null,"price":381.65,"currency_code":"INR","in_stock":true},{"title":"02 NATURAL","offer_id":53931230331252,"sku":null,"price":381.65,"currency_code":"INR","in_stock":true},{"title":"03 BEIGE","offer_id":53931230298484,"sku":null,"price":381.65,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/1384\/0756\/files\/merida-hd-foundation-full-coverage-indian-skin-01.png?v=1780723930"},{"product_id":"merida-all-day-makeup-fixer-suitable-for-all-skin-types-non-sticky-finish-long-lasting-makeup","title":"Merida Makeup Setting Spray – Long-Lasting, Non-Sticky All Day Makeup Fixer Mist","description":"\u003cp\u003eMakeup setting spray that locks your entire look in place with just a few light spritzes, sealing in foundation, concealer, and eye makeup for a smooth, natural finish. The fine, weightless mist absorbs quickly without wetting or disturbing your makeup, and it never feels sticky, tacky, or heavy on the skin. The long-lasting formula helps makeup stay fresh, vibrant, and crease-free through humidity, heat, and long hours, so touch-ups are rarely needed. It also helps minimize the appearance of pores and gives skin a soft, natural-looking finish rather than a cakey one. Suitable for all skin types and makeup styles, it is an essential final step for weddings, parties, work days, or anywhere you need your makeup to go the distance.\u003c\/p\u003e\u003ch3\u003eWhy use this makeup setting spray\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMakeup fixer\u003c\/strong\u003e that locks foundation, concealer and eye makeup in place\u003c\/li\u003e\n\u003cli\u003eFine, weightless mist – \u003cstrong\u003enon-sticky\u003c\/strong\u003e finish\u003c\/li\u003e\n\u003cli\u003eHelps makeup stay fresh through heat and humidity\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use setting spray\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eFinish your full makeup look.\u003c\/li\u003e\n\u003cli\u003eHold the bottle at arm's length.\u003c\/li\u003e\n\u003cli\u003eMist in an X and T shape across the face.\u003c\/li\u003e\n\u003cli\u003eLet it dry naturally – do not rub.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eFAQs\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eDoes setting spray really make makeup last longer?\u003c\/strong\u003e\u003cbr\u003eIt helps seal your makeup so it stays fresh and crease-free for longer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill it feel sticky?\u003c\/strong\u003e\u003cbr\u003eNo. The mist absorbs quickly and never feels tacky.\u003c\/p\u003e","brand":"Merida","offers":[{"title":"Default Title","offer_id":53897048097140,"sku":null,"price":339.15,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/1384\/0756\/files\/merida-makeup-fixer-spray-with-box.png?v=1790254171"},{"product_id":"merida-bold-eyeliner-highly-pigmented-quick-dry-smudge-proof","title":"Merida Bold Black Liquid Eyeliner – Quick-Dry, Smudge-Proof Intense Definition","description":"\u003cp\u003eLiquid eyeliner with a fine, flexible tip that glides on smoothly for bold, precise lines every time, from a subtle everyday flick to a dramatic winged look. The intensely pigmented, jet-black formula delivers full opacity in a single stroke, so there is no need to go over the same line twice. Quick-dry technology sets in seconds, reducing the risk of smudging or transferring before you finish your makeup. The smudge-proof, waterproof formula holds strong through humidity, sweat, and long days, giving all-day confidence without touch-ups. Easy to control for both beginners and makeup pros, it works equally well for a natural daytime look or a bold evening statement. Gentle enough for daily use and easy to remove with a gentle makeup remover at the end of the day.\u003c\/p\u003e\u003ch3\u003eKey features of this waterproof liquid eyeliner\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick dry eyeliner\u003c\/strong\u003e – sets in seconds to prevent smudging\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmudge-proof and waterproof\u003c\/strong\u003e through sweat and humidity\u003c\/li\u003e\n\u003cli\u003eJet-black, full opacity in a single stroke\u003c\/li\u003e\n\u003cli\u003eFine, flexible tip for thin lines or a bold winged look\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to apply liquid eyeliner\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eStart from the centre of the upper lash line and draw outward.\u003c\/li\u003e\n\u003cli\u003eConnect to the inner corner with a thin line.\u003c\/li\u003e\n\u003cli\u003eFlick upward at the outer corner for a wing.\u003c\/li\u003e\n\u003cli\u003eLet it dry for a few seconds before opening your eyes fully.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eFAQs\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs it good for beginners?\u003c\/strong\u003e\u003cbr\u003eYes. The flexible tip is easy to control for both beginners and pros.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow do I remove this eyeliner?\u003c\/strong\u003e\u003cbr\u003eUse a gentle makeup remover at the end of the day.\u003c\/p\u003e","brand":"Merida","offers":[{"title":"Default Title","offer_id":53897051013492,"sku":null,"price":211.65,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/1384\/0756\/files\/merida-bold-liquid-eyeliner-with-box.png?v=1790253701"},{"product_id":"merida-volumizing-mascara-water-proof-quick-dry-smudge-proof","title":"Merida Volumizing Mascara – Waterproof, Smudge-Proof Lengthening Mascara","description":"\u003cp\u003eWaterproof volumizing mascara that lengthens and lifts lashes without clumping, for a bold, dramatic look that lasts all day. The lightweight, buildable formula coats every lash from root to tip, adding volume and definition in just one or two swipes. Smudge-proof and long-wearing, it holds curl and colour through humidity, sweat, and tears without flaking or smearing. The tapered brush reaches even the smallest inner-corner lashes for a full, even application. Suitable for sensitive eyes and easy to remove with warm water or a gentle makeup remover. Ideal for everyday wear, special occasions, or anyone who wants fuller looking lashes that stay put from morning to night.\u003c\/p\u003e\u003ch3\u003eWhy choose this waterproof volumizing mascara\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolumizing mascara\u003c\/strong\u003e that lengthens and lifts without clumping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaterproof and smudge-proof\u003c\/strong\u003e for all-day wear\u003c\/li\u003e\n\u003cli\u003eBuildable – one coat for natural lashes, two for drama\u003c\/li\u003e\n\u003cli\u003eLightweight formula that coats every lash from root to tip\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to apply mascara\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eCurl your lashes (optional).\u003c\/li\u003e\n\u003cli\u003eWiggle the wand from the lash root and sweep up to the tips.\u003c\/li\u003e\n\u003cli\u003eAdd a second coat while the first is still slightly wet.\u003c\/li\u003e\n\u003cli\u003eLightly coat the lower lashes for extra definition.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eFAQs\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWill this mascara smudge in humidity?\u003c\/strong\u003e\u003cbr\u003eIt is waterproof and smudge-proof, made for long wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it clump?\u003c\/strong\u003e\u003cbr\u003eThe buildable formula is designed to add volume without clumping.\u003c\/p\u003e","brand":"Merida","offers":[{"title":"Default Title","offer_id":53924496277876,"sku":null,"price":254.15,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/1384\/0756\/files\/merida-volumizing-mascara-with-box.png?v=1790254057"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0976\/1384\/0756\/collections\/placeholder-images-image_large_43239cc3-59a6-4724-8788-6143426186f6.webp?v=1790244836","url":"https:\/\/meridacosmetics.co.in\/collections\/featured.oembed","provider":"Merida","version":"1.0","type":"link"}