Our Story

Long-Lasting, Cruelty-Free Makeup Made for Indian Skin

Merida was born from a simple idea: makeup that actually performs on Indian skin and in India's climate. From smudge-proof kajal and waterproof eyeliner to matte lipsticks and oil-control compact powder, every formula is tested for heat and humidity, so your look lasts from your morning commute to a late night out.

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Long-Lasting, Cruelty-Free Makeup Made for Indian Skin

13+

Makeup Essentials

100%

Cruelty-Free & Vegan

5-7

Days Pan-India Delivery

COD

Available Across India

Made for Indian Skin

The Merida Formula Promise

Clean, Skin-Safe Ingredients

No parabens, no harsh chemicals, and never tested on animals — just cruelty-free makeup formulated to suit Indian skin tones and climate.

Smudge-Proof, Long-Lasting Wear

Each shade is lab-tested for long wear and smudge resistance in India's heat and humidity, so your makeup stays fresh from morning to night.

Simple, Recyclable Packaging

Eco-friendly, minimal packaging designed to travel well in your bag without breaking or leaking.

Easy Returns & Support

Easy 7-day returns and a responsive support team ready to help with sizing, shades, or order queries via WhatsApp and email.Easy 7-day returns and a responsive support team ready to help with sizing, shades, or order queries via WhatsApp and email.

Our Uncompromising Standards

Why to Trust Merida

100% Genuine Products

Every product is sourced and manufactured under strict quality checks, so what you receive is genuine, safe, and exactly as promised.

Dermatologically Tested

All our formulas are dermatologically tested and free from parabens and harsh chemicals, so they're safe for everyday use.

White-Glove Support

Free shipping on orders of ₹499+, tracked delivery across India in 5–7 days, and COD.

Satisfaction Guaranteed

Backed by easy 7-day returns and a support team that responds quickly on WhatsApp and email.

Client Endorsements

Top Customer Reviews

"The liquid eyeliner is a game changer — stays put all day even in Mumbai humidity. Finally a brand that gets Indian skin."

Ananya Sharma

Verified Buyer • Mumbai

"Ordered the combo pack for the festive season and loved it — the lipstick shades suit Indian skin tones and the packaging felt premium.Ordered the combo pack for the festive season and loved it — the lipstick shades suit Indian skin tones and the packaging felt premium."

Priya Nair

Verified Buyer • Delhi

"The compact powder controls oil so well through Bengaluru's humid days. Great quality for the price, will repurchase."

Sneha Reddy

Verified Buyer • Bengaluru

"Best kajal I've used for oily lids — doesn't smudge or crease by evening. Fast delivery too."

Kavya Iyer

Verified Buyer • Pune

"Tried the foundation and it matched my skin tone perfectly on the first try. Support team was quick to help with shade selection too.Tried the foundation and it matched my skin tone perfectly on the first try. Support team was quick to help with shade selection too."

Ritu Malhotra

Verified Buyer • Hyderabad

"Been using the combo pack for two months now — pigmentation is great and nothing has caused breakouts. Genuinely impressed for the price.Been using the combo pack for two months now — pigmentation is great and nothing has caused breakouts. Genuinely impressed for the price."

Meera Joshi

Verified Buyer • Chennai

Client Queries

Frequently Asked Questions

How does Merida ensure 100% authenticity?

Every Merida product is made in India in certified facilities, is cruelty-free, and lists its full ingredient list and batch code on the pack so you can verify what you are using.

How do I find the right shade for my skin tone?

Message us on WhatsApp or email with a photo in natural light and our team will help you pick the right foundation, compact or lipstick shade for your skin tone.

What are your shipping and delivery timelines?

We ship only within India. Standard delivery takes 5–7 days. Shipping is free on orders of ₹499 and above; orders below ₹499 have a ₹49 shipping fee. Cash on Delivery (COD) is available.

What is the shelf life and how should I store my makeup?

Most Merida products last 24–36 months unopened; check the batch code on the pack for the exact date. Store in a cool, dry place away from direct sunlight for the best texture and finish.

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